ARE YOU READY FOR INDIA?
To help European SMEs considering to enter the Indian market to plan and make an informed decision, the Business Support to the EU-India Policy Dialogues project has published a series of diagnostic business tools entitled “Are you ready for India?”
The set as a whole is designed to work as a step-by-step introduction to the Indian business ecosystem allowing EU SMEs to gauge their preparedness in doing business in India.
Five reports introducing different aspects of market entry are accompanied by an online quiz tailored to help EU SMEs check their level of readiness regarding the market and pointing them towards further resources to improve their understanding of less well-known business areas.
The Indian market promises many opportunities for European SMEs that have innovative technologies, services and know-how to match the growing demands of Indian consumers and businesses.
ABOUT THE PROJECT
The Business Support to the EU-India Policy Dialogues supports the implementation of the new EU strategy on India, which was adopted in December 2018. The project strives to increase business involvement in strategic areas of bilateral cooperation in order to reinforce the already strong partnership between the European Union and India. These key areas are derived from on-going policy dialogues between the EU and India, such as Environment, Energy, Climate, ICT and Urbanisation and hold relevant, real-time opportunities for EU businesses interested in entering the Indian market.
Launched in February 2019, the project is led by GFA Consulting Group GmbH (Hamburg, Germany) in consortium with EBTC – European Business and Technology Centre (New Delhi, India), implementation partner India and EUROCHAMBRES (Brussels, Belgium), implementation partner Europe.
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